Is Sussan relevant?

I had a quick look in a Sussan store today on my way home from grocery shopping and in the name of research for this blog (obvs!)  Like many people I tend to think of Sussan as good for basics, aimed at an older market and over-priced (and a quick google search confirmed this) so I was pleasantly surprised to find some modern, very wearable pieces…

sussan animal print

Things to note:

  • Sussan are part of the ‘The Sussan Group’ with Sportscraft and Suzanne Grae (why two Susan name derivatives I wonder?) and appears to fall in the middle of the 3 different price points.  That said, most comments I’ve seen find Sussan’s pieces over-priced and not good quality, especially after washing a couple of times.  I tend to agree for the most part, but they do run regular sales!
  • They strike the balance between overly bold patterns/prints and none at all – read: boring.  The key is to pick one item say a printed pant and wear with your other neutrals at home
  • For me, the best thing is that they cut their pants to suit women, not girls so I often can find pants that fit me here that I don’t anywhere else
  • Unlike Sportscraft, they are much more trend led and I think they do this well, managing to create wearable items for the over 30’s that aren’t too fashionable to the point of eye-wateringly so!

In summary, I think they still have relevance and not just for the mature buyer – the trick (as with most stores these days) is to choose carefully and selectively for one or two good pieces, don’t expect them to last forever and wait for the sales for better prices!

Author: admin

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