It’s on. Oh yes, it’s very much on here in Melbourne as two global fashion powerhouses face off for title of best overseas chain in Australia.
I wish I could give you my point of view however two futile attempts to access H&M including feigning ignorance by trying to get in on the second floor via the lift (don’t even get me started on Uniqlo) resulted in sweet FA and self-mutterings about fad-shopping tourists and ridiculous queuing.
A quick comparison online however, reveals what our European cousins already know… Zara is trend led and – at least here in Australia – significantly pricier, focusing on smart glamorous pieces and leather bags and shoes. H&M is the thrifty answer to instant, contemporary fashion with the focus on basics, trend pieces in cheaper fabrics and a huge range of accessories at sometimes eye-wateringly good prices.
So … any thoughts about these fashion institutions – or at the very least, anyone want to snaffle me an H&M staff pass?
image courtesy of Zara.com